Kerastase Guide

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Answer: Kerastase is an absolute salon exclusive hair care product. This product is created by L,Oreal and a group of associated, reputable companies such as Lancome, Redken,Ralph Lauren, Giorgio Armani, Biotherm, Kerastase, and Vichy. With more than 2000 researcher, the L’Oreal Group has made this product one of the leading worldwide beauty brands, while diligently respecting ethical and environmental issues.

Kerastase hair products are divided in three categories

1. cleanse and shampoo
2. treat and cleanse
3. protect and style

The line addresses five hair types

1. “Nutritive” a complete range of product formulated to selectively treat varying levels of dry hair.

*curly

*dry, rebellious

*normal to slightly dry

*dry, sensitized

*very dry

2. “Resistance” a fortifying treatments products that deliver internal strength back to weakened hair.

*weakened and damaged

*fine and lacking volume

*ageing hair and scalp

C.”Nutritive” an innovative range of dietary supplements that addresses the needs of hair and scalp through the expertise of Recherche Avancée L??Oréal.

*density

D. “Reflective” treatment products that result in bright, even, long lasting color

*color treated hair

E. “Soleil” protective range of product for hair exposed to UV rays, salt and chlorine.

*sun-exposed

Kerastase Ciment Thermique

If you’re already a fan of Kérastase shampoos and conditioners, you’ll be excited about the line’s forthcoming styling product. Ciment Thermique, debuting in October, is a heat-activated “reconstructor” styling product. Meant for weak, fine and aging hair, it promises to leave hair shiny, smooth and stronger.

According to Kevin Scerbo, national training director for Kérastase, Ciment Thermique is designed to last up to five shampoos. It’s more effective if you apply heat in the form of a hot iron or blast of blow-dryer. Priced at $34, it’ll be rolling out to stylists and salons over the next month—a move intended to build buzz and get clients excited about the treatment.

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